In the all-consuming quest for the perfect pair of jeans fashionistas just keep coming back to L.A based cult denim brand, Citizens of Humanity - brainchild of ex-Seven designer Jerome Dahan. And why? Because the perfectly fitting, vintage-look denim just oozes relaxed Californian luxury. They may only be three years old but the signature 'h' has already graced the bottoms of fashion royalty, such as Kate Moss, Gwyneth Paltrow and Nicole Kidman.