After a chance meeting in Los Angeles in 1989 Gela Nash-Taylor and Pamela Skaist-Levy launched Juicy Couture and by 2002 their signature velour hoodies and brightly colored figure-enhancing sweatpants had become a worldwide phenomenon. In 2007, Couture Couture saw the introduction of a more sophisticated range. Hand-sewn in Italy, using ruffles to feminine effect, the upscale collection is still true to its fun and flirty Juicy Couture roots.