La Petite S*****, formerly know as La Petite Salope, which loosely translates from French as 'the little strumpet', is designed by London-based Nicola Helgesen. Established in 2001, the brand quickly became renowned for its gathered tulle 'prom' dresses with in-built corsetry and won the New Generation Award at London Fashion Week in 2004. Helgesen's signature palette of dusky pastels and dark rich tones now appears on a full lineup of bowed and belted, tulle and duchesse satin cocktail dresses.