Using their experience in creating stylish and elegant bridesmaid dresses for their label Thread, Beth Blake - a former Chanel public relations coordinator and Vogue Editor and Melissa Akey - a personal shopper at Barneys - launched the ready-to-wear label Thread Social in spring 2006. 'We wanted to develop easy dresses for every different social occasion' explains Blake of their collection which is designed with New York girls-on-the-go in mind.